In 2014, while seeking summer employment, brothers Nicholas and Joseph Dulock had an idea to start a business for themselves. They wanted a business that would be both fun and successful. Nicholas had worked at a local ice cream store the previous summer and suggested to Joseph that they consider ice cream as a business. Since the brothers are in high school, opening a storefront would prove to be too difficult to maintain during the school year. They decided an ice cream truck would be their best option.

We are creating a business that will operate with integrity and help us earn money for college.
— Nicholas


With a loan and some guidance from their parents, the brothers were able to purchase a classic 1976 Chevrolet P-20 ice cream truck and have it restored to original condition. While the truck was being restored, the brothers were hard at work securing permits, establishing vendor relationships, and planning their eventual routes.

Starting our own business has been difficult, but we learn something new every day.
— Joseph

By August, the truck was complete and the brothers were able to secure a position to vend at The Boston Seafood Festival on the Boston Fish Pier. The event was a huge success and the brothers were on their way. They have since begun to vend at other events including the Feast of the Three Saints in Lawrence and several private parties.

Over the winter the brothers are planning to map out neighborhood routes in their home town of Tewksbury, MA which they will begin to service on Memorial Day 2015. You can follow their progress on social media sites twitter @mimzeesicecream and instagram @mimzeesicecream Links to Twitter and Instagram are at the bottom of the page.